Business
BVI Signs Strategic Marketing Agreement with US Trade Group FCCA
The British Virgin Islands has signed a strategic partnership with marketing trade group Florida-Caribbean Cruise Association (FCCA) to attract more cruise lines to the territory.
FCCA represents more than 90% of the worldwide cruise capacity. The contract, made public by FCCA on March 24, focuses on boosting cruise ship calls, attracting more cruise lines to the BVI, and sharing new revenue opportunities with local businesses.
The BVI joined the FCCA as a Presidential Partner in 2017 after the devastating Irma and Maria hurricanes damaged the territory’s infrastructure, including hotels, roadways and ports.
Kye Rymer, who was responsible for Communication and Works before the dissolution of the House of Assembly this month, said the territory was “excited to expand our partnership with the FCCA as strategic development destination partners. This collaboration will amplify our cruise tourism reach, improve, and develop the services and products we offer for our cruise guests and generate more opportunities for the people of the Virgin Islands in this sector.”
FCCA Chairman and Carnival Corporation Chairman Micky Arison added that the “new agreement shows the momentum that FCCA and destinations are having in working together to maximise cruise tourism’s benefits. The British Virgin Islands has been a long-standing partner of the industry, and I am thrilled that this agreement signifies the improvement of so many lives and livelihoods.”
The BVI is a popular Caribbean cruise destination with main island Tortola and sister islands Virgin Gorda and Jost Van Dyke top places for tourists.
In 2020, just three years after the hurricanes Irma and Maria, the tourism revenue in the Caribbean dramatically declined as a result of the coronavirus disease (COVID-19) pandemic.
In the BVI, tourist arrivals fell from 894,991 visitors in 2019 to 305,356 visitors in 2020; and dropped further to 133,715 visitors in 2021.
But with strategic marketing measures, repairing of the damaged infrastructure, and the removal of international travel restrictions, the territory’s tourism sector saw a steady upward climb in 2022, moving from 28,224 visitors in August 2021 to 325,753 visitors.
Additionally, cruisers and day-trippers increased from 2,641 by the end of August 2021 to 204,330 for the same period in 2022, a 7,637 percent growth; while, overnighters, which stood at 27,604 by August 2021, reached 123,445 for the same period in 2022 – a 347 percent increase.
The FCCA Chairman stressed that the goals of the expanded agreement is to find “ways to convert cruise guests to land-based vacationers, increasing summer cruising to the destination, working in tandem with cruise agents and creating a destination service needs assessment that can pinpoint the BVI’s strengths as well as identify areas that need shoring up.”
Cruise ship passengers have spent a total of $9.8 million in the BVI during a single tourist season in the BVI.
The BVI Tourist Board is anticipating a solid 2022/2023 season with total arrivals of around 703,000, of which 59 percent or 411,000 visitors are expected to be cruise passengers and day-trippers, and the remaining 41 percent, about 292,000, would be overnight visitors.
Business
Unite BVI Launches 2026 Impact Challenge to Support Ocean-Focused Ventures
Unite BVI has opened applications for its 2026 Impact Challenge, offering up to $200,000 in funding and one year of incubation support to entrepreneurs in the Virgin Islands developing business solutions focused on ocean health and environmental sustainability.
The initiative, powered by the VI Purpose Fund, is an annual competition aimed at identifying and scaling ventures that address environmental challenges while contributing to economic development in the territory.
Applications opened April 2, with the program targeting businesses that demonstrate commercial viability, measurable environmental impact and potential for growth.
Organizers said the challenge comes at a time of increasing concern about the condition of global marine ecosystems. A recent Planetary Health Check report by the Potsdam Institute for Climate Impact Research found that the ocean has crossed key environmental thresholds, placing marine systems under significant strain.
For the Virgin Islands, where the economy and way of life are closely tied to the ocean, the implications are immediate. Rising ocean temperatures, acidification and environmental degradation pose risks to fisheries, tourism and long-term economic stability.
Lauren Keil, programme manager for the VI Purpose Fund, said the initiative is intended to position the territory as a source of solutions.
“This global crisis presents a powerful local opportunity,” Keil said. “The BVI is uniquely positioned to develop and scale solutions that both restore ocean health and create sustainable economic pathways.”
Sir Richard Branson, a supporter of the fund and a judge in the competition, said small island economies can play a significant role in addressing global environmental challenges.
“Some of the world’s boldest ideas come from small islands,” Branson said. “The VI Purpose Fund is an invitation for entrepreneurs to step up and create real solutions that can have a ripple effect far beyond the BVI.”
Rick Kearney, co-founder of the VI Purpose Fund, said the program is designed to support entrepreneurs seeking both financial backing and business development support.
“This is an opportunity for creative and committed entrepreneurs to receive financial and business support to make a difference in the lives of their family, the community and the planet,” Kearney said.
Kim Takeuchi, executive director of Unite BVI, said the initiative reflects the territory’s dependence on the marine environment.
“The sea makes up 90 percent of the Virgin Islands,” Takeuchi said. “By protecting these waters now, we secure long-term sustainability for future generations.”
The challenge prioritizes ventures that integrate ocean protection into business models while creating jobs, strengthening supply chains and reducing dependence on imports. Focus areas include sustainable fisheries, regenerative aquaculture, waste reduction, recycling and reuse systems, coastal restoration, and solutions related to sargassum management.
Selected applicants will receive funding along with structured incubation and acceleration support to help develop scalable enterprises.
The application process will be conducted in phases. Initial assessments are due by June 10, followed by detailed submissions between July 1 and Aug. 25. Six finalists will be selected on Oct. 13 and invited to participate in a final pitch event on Necker Island in early November, where winners will be chosen.
Applicants must be at least 18 years old and hold a valid trade license by Aug. 25. Additional regulatory approvals may be required depending on the nature of the business.
The VI Purpose Fund is a flagship initiative of the Unite BVI Foundation and supports ventures that combine economic development with environmental sustainability.
Organizers said the challenge is intended to encourage entrepreneurs to develop solutions that address both local and global environmental concerns while building resilient businesses within the territory.

Business
Government Cuts Port Fees to Ease Pressure on Businesses and Consumers
Premier Dr. the Hon. Natalio D. Wheatley announced that the Government of the Virgin Islands will temporarily reduce port-related fees as part of a broader effort to ease rising costs for businesses and consumers amid global economic pressures.
Speaking during a national address on April 16, Wheatley said the government will reduce the wharfage fee on incoming cargo from 2 percent to 1 percent and cut container charges from $300 to $150 for a three-month period beginning in May.
The measures are intended to lower the cost of importing goods into the territory, as global fuel price increases and supply chain disruptions continue to drive up shipping expenses.
Officials said the reductions are designed to relieve financial pressure on businesses and help limit the extent to which higher import costs are passed on to consumers, contributing to broader efforts to control inflation.
“These actions will lessen financial strain on businesses, support price stabilization, and limit price increases for consumers,” Wheatley said.
The announcement comes as small island economies such as the Virgin Islands face heightened vulnerability to external economic shocks due to their reliance on imported goods. Rising transportation and freight costs have been a key driver of inflation across the region in recent months.
The government said the port fee reductions will work alongside other measures, including adjustments to import duties and targeted subsidies, to create a coordinated response to the increasing cost of living.
Wheatley also acknowledged the role of key agencies in implementing the initiative, including Minister of Communications Kye Rymer, Chairman of the BVI Ports Authority Dion Stoutt, and Acting Managing Director Dean Fahie, along with their respective teams.
The concessions are expected to take effect in May, pending administrative and procedural arrangements.
Officials said the temporary reductions will be closely monitored, with the possibility of further adjustments depending on global economic conditions and their impact on the territory.

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Business
Government Moves to Activate Consumer Protection Law Amid Price Gouging Concerns
The Government of the Virgin Islands is moving to activate long-delayed consumer protection legislation as part of a broader response to rising living costs, with officials signaling increased oversight to address potential price gouging and unfair business practices.
Premier Dr. Hon. Natalio D. Wheatley announced during a national address on April 16 that legislative amendments are being prepared to bring the Consumer Protection Act into force, alongside new regulations aimed at monitoring and controlling prices on essential goods.
The move comes as global disruptions to energy markets and supply chains continue to drive up the cost of imported goods, placing additional strain on households and raising concerns about pricing practices within the local market.
“These amendments will also allow the Consumer Protection Act to come into force, providing a comprehensive framework to protect consumers from price gouging and other anti-consumer practices,” Wheatley said.
The planned measures are expected to introduce formal mechanisms for price regulation, particularly tied to the government’s proposed “basket of goods” initiative, which targets essential food and household items. Officials said the framework will allow authorities to intervene where necessary to prevent excessive markups and ensure that relief measures translate into actual savings for consumers.
Consumer protection legislation has been under discussion in the territory for several years but has not been fully implemented. The renewed push reflects growing urgency as inflationary pressures intensify and the cost of basic goods continues to rise.
Economists note that small island economies such as the Virgin Islands are especially vulnerable to price shocks due to their reliance on imports, limited market size and exposure to global supply chain disruptions. In such environments, regulatory oversight is often used to prevent market distortions and protect consumers during periods of economic volatility.
The government’s approach also places responsibility on the private sector to align with broader economic relief efforts. Wheatley urged businesses to pass on savings from reduced duties and fees to consumers, warning that the effectiveness of government intervention depends in part on cooperation from retailers and suppliers.
The activation of the Consumer Protection Act is expected to strengthen enforcement capabilities, including the ability to investigate complaints, regulate pricing practices and impose penalties for violations.
Officials said the measures will require Cabinet approval and legislative action, with implementation expected in the coming weeks.
The government indicated that additional policies may be introduced as conditions evolve, with continued monitoring of global economic developments and their impact on the territory.
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