The British Virgin Islands Tourist Board & Film Commission announced Thursday that the territory has secured three new trademarks under the Territory of the Virgin Islands Trade Marks Act, 2013, formalizing its branding as a leading sailing destination.
The trademarks, registered for 10 years beginning May 7, 2024, include: The British Virgin Islands – Sailing Capital of the World™; British Virgin Islands – The Undisputed Sailing Capital of the Caribbean™; and The British Virgin Islands – Sailing Capital of the Caribbean™.
Tourism Director Clive McCoy said the move strengthens the territory’s identity in a competitive market. “The British Virgin Islands has long been recognized as one of the best sailing destinations in the world thanks to our steady trade winds, navigable channels, manageable currents, multiple islands and protected bays,” McCoy said. “Securing these trademarks is a powerful step in protecting our identity, strengthening our position in the international market and ensuring that travelers, sailors and partners alike associate the BVI with sailing excellence.”
The British Virgin Islands has historically been promoted as a hub for yachting and sailing tourism, drawing visitors for regattas, yacht charters and cruising across its 60 islands and cays. Officials said the trademarks will provide additional protection for the territory’s brand while supporting global marketing campaigns aimed at reinforcing the BVI’s reputation in the sailing sector.
Tourism accounts for a significant portion of the BVI’s economy, with sailing and yachting considered core attractions. By registering exclusive rights to the sailing-focused phrases, the territory seeks to safeguard its image against misuse and ensure consistency in how the BVI is presented in international tourism markets.
The Tourist Board & Film Commission said the trademarks will be featured in future advertising, digital promotions and destination branding efforts as part of a broader strategy to link the BVI name with sailing experiences.
