Flow BVI Appoints Maria De Grads as First Female General Manager

Flow British Virgin Islands has welcomed Maria De Grads as its new General Manager, the first woman to hold this position in the company’s 58-year history, effective October 1. The announcement was made by C&W Communications, the parent company of Flow, Flow Business, C&W Business, and BTC, which operates throughout the Caribbean.

Maria De Grads, a telecommunications veteran from St. Vincent and the Grenadines, brings over 21 years of experience in the industry. Her appointment has been hailed as a pivotal moment for Flow BVI. Susana O’Sullivan, Vice President for the North Caribbean at C&W Communications, expressed confidence in De Grads’ leadership: “Her extensive experience, vision, and commitment to empowering teams will be instrumental in driving Flow BVI forward as we continue to innovate and deepen our connection to the BVI community.”

De Grads has held a variety of roles within C&W Communications since joining Flow St. Vincent and the Grenadines in 2004. Her previous positions include Commercial Lead for the Southern Caribbean markets, which covered St. Lucia, Dominica, Grenada, and Barbados. She has also served as Commercial Manager and Product Executive, gaining expertise in growth strategy, customer care, and human resource management. In her most recent role as Senior Manager for Commercial Operations in the South Caribbean, she was responsible for spearheading plans that drove customer acquisition and revenue growth.

“I am deeply honored to become the General Manager of Flow BVI, and being the first woman to step into this role makes it even more meaningful,” said De Grads. “I look forward to leading our talented team as we continue to deliver innovative services, enhance customer experiences, and contribute to the development of the BVI. Together, we’ll build on Flow’s strong legacy and ensure we remain at the forefront of connectivity in the Territory.”

De Grads holds an associate degree in business management from the University of the West Indies and an MBA in Marketing and Sales Management from the University of Edinburgh.

This new leadership is expected to further strengthen Flow BVI’s position as a leading provider of telecommunication services in the British Virgin Islands, offering cutting-edge solutions to both consumers and businesses.

About C&W Communications:
C&W Communications, part of Liberty Latin America, is a comprehensive communications and entertainment provider serving over 20 markets in the Caribbean. It offers video, broadband, mobile, and telephony services, along with IT solutions for business and government clients through its business division.