Premier Unveils Strategy to Boost Visitor Numbers

Premier the Hon Dr. Natalio D. Wheatley and Minister of Tourism outlined a clear vision for tourism in the Virgin Islands during a recent press conference, emphasising plans to increase both tourist arrivals and the quality of visitor experiences.

“Our vision for tourism is clear. We aim to increase the number of tourists visiting the Virgin Islands and enhance the quality of their experiences,” said Premier Wheatley, highlighting the significant achievements in tourism over the past year. “Last year, we welcomed 994,253 visitors, the second-highest arrival numbers in our history, despite ongoing recovery efforts from hurricanes.”

Minister of Tourism echoed this sentiment, emphasising the need for targeted initiatives to attract visitors during traditionally slow months. “Diversifying our tourism product is key to boosting visitor numbers,” Minister Wheatley stated, citing successful events such as the BVI Arbitration Week and sports tournaments as examples of initiatives driving tourism growth.

One of the key strategies outlined by Premier Wheatley is the focus on entertainment tourism. “Events like music festivals have proven to be effective in increasing visitor numbers and enhancing visitor experiences,” Premier Wheatley explained. “We are committed to hosting multiple musical events throughout the year to add value to our tourism offerings.”

Minister of Tourism stressed the importance of collaboration between the government and private sector in organising successful events. “We are proud to partner with private indviduals and organisations to host events like the upcoming music festival,” Minister Wheatley said. “When these events are successful, we all benefit.”

In closing, Premier Wheatley expressed appreciation for the dedicated team working to improve the tourism product in the Virgin Islands. “We are confident that our efforts will yield positive results and further strengthen the tourism industry in the Virgin Islands,” Premier Wheatley concluded.