The Islander Swim Collection made a bold statement yesterday, February 13, lighting up a Times Square billboard with its signature Caribbean luxury. More than just a fashion moment, this feature put the British Virgin Islands on the global stage, blending high-end design with the rich culture and beauty of the Caribbean.

Displayed at 1560 Broadway in the heart of Times Square, the ad ran every hour for a full 24-hour period, ensuring that thousands of visitors, fashion enthusiasts, and industry insiders saw the brand’s designs in one of the busiest locations in the world. This milestone marks a major step in the brand’s journey to international recognition.

The timing of the Times Square debut was no coincidence. “It was perfectly timed to catch the New York Fashion Week audience,” Andrea Wilson the visionary behind the brand revealed. “This is one of the most important weeks in the fashion world, and having Islander Swim Collection on display at such a high-profile moment is a strategic move to introduce the brand to industry leaders, buyers, and fashion enthusiasts from around the globe.”

The feature highlighted breathtaking images of models from the British Virgin Islands, including Ariella Oliver, crowned Miss Junior BVI 2023. Oliver was photographed wearing pieces from the latest collection Eruption, at the Islander Swim Collection store at Hannah’s Bay Marina. Meanwhile, Stacey-Ann Bob and Kiami Frett showcased designs from the Islander Wave Collection, featuring sleek rashguards, in a captivating beachside shoot by Kelvin Titley at Dawson Beach, Beef Island.

The Times Square showcase also a photoshoot at La Casa del Camino in California during OC Fashion Week, where the Eruption collection’s elegance was complemented by men’s swimwear designs from Luciano Muller.

The Islander Swim Collection is already familiar with New York’s fashion scene. The brand’s pieces were previously available for sale at Flying Solo, a luxury boutique on West Broadway, solidifying its presence in the city’s high-end fashion landscape.

Wilson expressed her excitement about this milestone. “I consider the Islander Swim Collection a luxury swimsuit and resort wear brand of the Caribbean. However, for 2025, I’m focused on taking the brand to the next level—solidifying my name internationally. This year is all about expanding into new destinations while continuing to represent the British Virgin Islands with pride,” Wilson stated.

She further emphasised the importance of the brand’s global outreach. “Having our designs displayed in Times Square is a dream come true. It’s more than just fashion—it’s about sharing the vibrancy, resilience, and elegance of the Caribbean lifestyle with the world.” Wilson also hinted at future projects, including expanding into high-end retail markets and collaborations with international stylists.

“I’ve already signed the contract to do a full simultaneous campaign not only in Times Square, but also in Las Vegas, LA, and Miami, 2025 is going to be Epic!” she added, signalling even bigger moves for the Islander Swim Collection.

Shania Sampson, a 20-year-old entrepreneur from Kwakwani, Guyana, and owner of Triple S Creations, will represent Guyana at the Caribbean Baking Awards on February 21.

She will lead Team “Sweet Secrets” in the competition at the Multi-Purpose Sports Complex in Tortola, British Virgin Islands.

Sampson is known for her work in custom cakes, pastries, and confections through Triple S Creations. Her business has received nominations for Best Wedding Cake and Best Buttercream Cake in Guyana at the Caribbean Baking Awards.

The Caribbean Baking Awards will feature over 60 nominees from across the region, focusing on technique, creativity, and the use of authentic Caribbean ingredients. Competitors will present their skills in various categories judged by a panel of culinary professionals.

The upcoming Caribbean Baking Awards on 21 February 2025 will feature a distinguished panel of judges, including confirmed Saint Martin chef Kareem Brooks. Known for his expertise in Caribbean cuisine and extensive culinary background, Chef Brooks will assess competitors based on technique, creativity, and authenticity.

Chef Brooks is a private chef based in Saint Martin, has built a strong reputation in the Caribbean culinary scene, having worked in high-end restaurants and participated in various cooking competitions. He has been recognized for his ability to incorporate traditional Caribbean flavors into modern culinary practices. He has participated in several cooking competitions on the island, placing third in the Best Private Chef category.

Additionally, he has represented Saint Martin at international events, including a culinary demonstration at the ESSENCE Festival of Culture in 2022.

The Caribbean Baking Awards will feature various events, including the Ultimate Bake-Off and a Masquerade Awards Gala Dinner. The judging panel for the 2025 competition includes Chef MacGarveyThompson, Chef Mike Bogans, Chef Tonya Malone-Smith and Chef Sandra Anderson.

The Caribbean Baking Awards, scheduled to take place at the Multi-Purpose Sports Complex in Tortola, British Virgin Islands, will showcase over 60 nominees from various Caribbean nations. The competition aims to highlight baking talent from across the region, with categories focusing on innovation, technical skill, and the use of authentic Caribbean ingredients.

The event continues to gain recognition as a premier baking event, and with Chef Kareem Brooks on the judging panel, competitors will be evaluated by a seasoned professional with extensive experience in Caribbean culinary arts.

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