15 Vendors Craft Alive Locked Out Amid Long-Standing Rent Disputes

On what should have been a bustling day for tourism in the British Virgin Islands, the usually vibrant Craft Alive Village stood eerily quiet. Despite two major cruise liners docked at the Cyril B. Romney Tortola Pier Park, nearly 15 vendors found themselves locked out of their businesses today, April 1, due to years of unpaid rent.

The vendors, many of whom have operated in the Craft Alive Village for over a decade, reportedly owe back rent spanning between 10 to 12 years. The lockout left the typically welcoming shopping area subdued, as shuttered stalls and empty kiosks replaced the usual energy of tourists searching for souvenirs and keepsakes.

The situation highlights a long-standing challenge for Craft Alive vendors, who have struggled to meet rental obligations amid declining foot traffic and economic difficulties. Government records indicate that these financial strains have persisted for years.

Back in 2016, then-Communications and Works Minister Mark Vanterpool presented a report to the House of Assembly detailing rental payments at the Craft Alive Village. The document revealed that, between January 15 and March 16 of that year, only $29,140 of the $192,150 due in rent had been collected. It also showed that all but one of the 61 businesses in the village were behind on payments, with many vendors failing to make any contributions during that period.

Vendors at the time attributed the downturn to shifting tourism dynamics following the opening of Tortola Pier Park. Before its construction, cruise passengers would often walk through Road Town and stop at Craft Alive before venturing further into the territory. However, many visitors are now shuttled directly from the pier park, significantly reducing foot traffic to the village.

Efforts to address the decline included proposals for a boardwalk connecting the Pier Park to Craft Alive, which was anticipated to help redirect cruise visitors to the struggling vendors. However, progress on the boardwalk has been slow, with no clear timeline on its completion.

Today’s lockout has reignited frustration among vendors, many of whom have repeatedly sought government intervention to help stimulate business. Some have suggested enhanced marketing, signage, and tourism initiatives to drive visitors to the village, arguing that their unique products offer a shopping experience distinct from that of the larger retail outlets at the pier park.

As the vendors remain shut out of their businesses, the future of Craft Alive Village remains uncertain. Whether the government will offer a path to resolution or vendors will be forced to vacate their long-standing establishments remains to be seen. What is clear, however, is that the struggles facing the village are far from new—and without intervention, its survival remains at risk.