BVI Government Launches “Business Done RIGHT” Campaign to Strengthen Financial Integrity

The Government of the Virgin Islands has launched a new public awareness campaign, “Business Done RIGHT”, to promote financial integrity and ensure that businesses across the territory remain free from financial crime. The initiative, introduced on 31st January 2025, aims to educate the public on recognising and reporting suspicious activities while reinforcing the BVI’s commitment to upholding international financial standards.

At the heart of the campaign is Riley Right, the newly introduced official mascot, who will appear across various platforms to help the community identify the warning signs of money laundering and other illicit activities. The initiative is designed to simplify complex financial crime concepts, making them more accessible and ensuring that both businesses and individuals understand their role in protecting the territory’s economy.

The campaign focuses on raising awareness of how financial crimes such as money laundering and terrorist financing affect businesses and the wider community. It highlights the importance of recognising suspicious transactions, complying with Know Your Customer requirements, and understanding why reporting financial crime is essential for maintaining a secure and reputable financial system. Through clear messaging and real-life examples, the initiative encourages vigilance and openness, urging residents and business owners to take action when they notice irregularities.

The initiative is led by the National Anti-Money Laundering and Countering the Financing of Terrorism Coordinating Council (NAMLCC), which is responsible for overseeing the BVI’s efforts to combat financial crime. By encouraging greater awareness and responsibility, the Government aims to strengthen the territory’s reputation as a leading financial jurisdiction while fostering a culture of transparency and ethical business practices.