Virgin Islands to Establish National Tourism Policy Following Inaugural Summit

The Virgin Islands government is taking decisive steps toward the establishment of a National Tourism Policy, following the recently concluded inaugural Tourism Summit held at Peter Island on January 16 and 17. This policy aims to guide the Territory’s tourism development for years to come.

Premier and Minister of Finance, Honourable Dr. Natalio Wheatley, emphasized the crucial role tourism plays in the Territory’s economy during his keynote address. “Tourism remains a vital pillar of our economy, providing employment, stimulating business development, and enhancing the standard of living for all,” Premier Wheatley stated. “As we strive to sustain this industry, we must do so with a shared vision and collective responsibility.”

The summit, which brought together over 330 stakeholders, tourism experts, and industry leaders, initiated discussions on key strategies to strengthen the tourism sector. A major outcome was the announcement of extensive public consultations, ensuring the final policy reflects the voices and needs of all stakeholders. The finalized National Tourism Policy and Plan is expected by June 2025.

The summit outlined several critical initiatives to advance tourism:

• Sustainable Practices: Investments will be made to protect the Territory’s environment, a cornerstone of its appeal as a destination.
• Empowering Local Communities: The introduction of the Tourism Investment Programme for Micro Enterprises (TIP ME) aims to provide opportunities for small businesses to thrive within the industry.
• Enhanced Visitor Experience: Plans include upgrading infrastructure, integrating modern technology, and offering targeted training programs to elevate service standards.

Junior Minister of Tourism, Honourable Luce Hodge-Smith, highlighted the collaborative nature of the Territory’s achievements, urging residents to view themselves as active participants in the tourism ecosystem. “Tourism is everyone’s business,” she said. “Every resident, whether directly or indirectly involved in the industry, is an ambassador for our Territory. Each interaction, from the taxi driver to the hotel concierge, contributes to the overall perception of the Virgin Islands as a premier destination.”

One of the summit’s highlights was the celebration of Peter Island Resort’s recovery and reopening after the devastating impact of hurricanes Irma and Maria. The resort’s revitalization stands as a symbol of resilience and determination within the Virgin Islands tourism industry.

Permanent Secretary for Tourism, Culture, and Sustainable Development, Mr. Joseph Smith, reflected on the significance of the summit: “This summit marks the beginning of a significant journey—a journey to shape the future of tourism in the Virgin Islands. Through your participation, feedback, and insights, we will be guided in formulating a comprehensive National Tourism Policy.”

The summit underscored the importance of sustainability, cultural integration, and economic empowerment as key drivers for a robust tourism industry. The Ministry of Tourism pledged to foster a sustainable and inclusive sector, ensuring the benefits of tourism are equitably distributed among all residents.

The Virgin Islands’ renewed focus on responsible tourism, cultural preservation, and innovative solutions is expected to create a resilient and prosperous tourism sector, positioning the Territory as a global leader in sustainable tourism.