Tourism Summit Opens on Peter Island, Focusing on the Future of the Virgin Islands’ Tourism Industry

The 2025 Tourism Summit officially opened on Monday, 13 January, on Peter Island, bringing together industry leaders and stakeholders to discuss the future of tourism in the Virgin Islands. The two-day event, set amidst the stunning surroundings of the island, seeks to foster meaningful discussions and develop strategies to advance the territory’s tourism sector.

In her opening remarks, the Junior Minister for Tourism and Culture, Hon. Luce Hodge-Smith, highlighted the vital role tourism plays in the Virgin Islands’ economy. “Tourism is not only a key pillar of our economy but also a cornerstone of our identity,” she stated. “It impacts our communities, our livelihoods, and the overall quality of life for all residents.”

Reflecting on the history of the territory’s tourism development, Minister Hodge-Smith pointed to key milestones such as the enactment of the Tourism Ordinance and the establishment of renowned properties like Little Dix Bay. She also recognised the contributions of local pioneers, including Charles and Ginny Carey, the Christophers, Creques, O’Neals, and Wheatleys, whose entrepreneurial efforts have helped shape the Virgin Islands’ global reputation.

Minister Hodge-Smith stressed the importance of preserving the Virgin Islands’ natural resources. “Our lush landscapes, pristine beaches, and vibrant marine ecosystems are our most valuable assets,” she said. “It is our collective responsibility to protect these treasures through environmental conservation efforts and ensure that our communities remain clean, welcoming, and ready to serve our visitors.”

Looking ahead, the Minister outlined several strategies to sustain and enhance the tourism industry, including:

• Expanding education and training to build local capacity, ensuring residents are equipped to meet the evolving demands of the global tourism market.
• Embracing technological advancements, such as artificial intelligence, to improve operational efficiency and elevate the visitor experience.
• Exploring new niches within the tourism sector, improving accessibility, and creating inclusive opportunities for all.
• Enhancing customer service standards, recognising the importance of every interaction in creating memorable experiences for visitors.

Minister Hodge-Smith also reaffirmed the collective responsibility of all residents in supporting the tourism industry. “Tourism is everyone’s business,” she noted. “From taxi drivers to hotel staff, every individual contributes to the overall perception of the Virgin Islands as a premier destination.”

The summit, which will continue over the next two days, provides an opportunity for participants to engage in discussions, exchange ideas, and provide feedback on the future direction of the tourism sector. Through these efforts, the Virgin Islands aims to ensure the continued growth and success of its tourism industry.