“Our vision for tourism is clear. We aim to increase the number of tourists visiting the Virgin Islands and enhance the quality of their experiences,” said Premier Wheatley, highlighting the significant achievements in tourism over the past year. “Last year, we welcomed 994,253 visitors, the second-highest arrival numbers in our history, despite ongoing recovery efforts from hurricanes.”

Minister of Tourism echoed this sentiment, emphasising the need for targeted initiatives to attract visitors during traditionally slow months. “Diversifying our tourism product is key to boosting visitor numbers,” Minister Wheatley stated, citing successful events such as the BVI Arbitration Week and sports tournaments as examples of initiatives driving tourism growth.

One of the key strategies outlined by Premier Wheatley is the focus on entertainment tourism. “Events like music festivals have proven to be effective in increasing visitor numbers and enhancing visitor experiences,” Premier Wheatley explained. “We are committed to hosting multiple musical events throughout the year to add value to our tourism offerings.”

Minister of Tourism stressed the importance of collaboration between the government and private sector in organising successful events. “We are proud to partner with private indviduals and organisations to host events like the upcoming music festival,” Minister Wheatley said. “When these events are successful, we all benefit.”

In closing, Premier Wheatley expressed appreciation for the dedicated team working to improve the tourism product in the Virgin Islands. “We are confident that our efforts will yield positive results and further strengthen the tourism industry in the Virgin Islands,” Premier Wheatley concluded.

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– Rotimi, Freddie Jackson, Gramps Morgan, Alkaline to Perform

Director of Tourism Clive McCoy revealed the revival of the Virgin Islands Music Festival scheduled after a decade-long hiatus during a press conference held on March 22nd.

Foremost among McCoy’s announcements was the revelation that the plot of land behind the central administration complex would be transformed into a venue for the festival. “Picture an enchanting setting where music and culture come together to create an atmosphere,” McCoy enthused.

Emphasising the festival’s significance, McCoy highlighted its role as a precursor for the 70th Emancipation celebrations. “The Virgin Islands Music Festival will be three days of excitement, celebration, and musical bliss,” he proclaimed, igniting anticipation among attendees.

Attendees were urged to prepare for a star-studded lineup of artists who would grace the stage May 24th – 26. McCoy proudly unveiled a roster that included Rotimi, Freddie Jackson, Gramps Morgan, Alkaline, and local acts. “Get ready to be mesmerised by their performances,” McCoy exclaimed.

Reflecting on the festival’s hiatus since 2014, McCoy underscored its significance as a revival of an event known for its entertainment and energy. “With the reintroduction of the Virgin Islands Music Festival, we aim to reignite the spirit of celebration, unity, and artistic expression,” McCoy remarked.

McCoy also announced plans to integrate the festival with the Leverick Bay Poker Run, scheduled for May 26th, 2024. “The timing couldn’t be more perfect,” he noted, expressing delight at the opportunity for attendees to enjoy a double dose of enjoyment.

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